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Victoria’s Secret brand CEO Amy Hauk has announced that she is leaving the lingerie giant after a short stint at the company.
“Amy Hawke will be stepping down as CEO of Victoria’s Secret and PINK to spend more time with her family in Florida,” the company said in a statement to Fox News Digital.
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Victoria’s Secret Fifth Avenue store in New York, New York. (Victoria’s Secret / Fox News)
The once-beloved brand has had a turbulent few years with rebranding attempts implementing “awakened” policies such as removing the iconic “Angel” model and annual fashion show.
In 2020, Victoria’s Secret announced it would permanently close about 250 stores in the United States and Canada after a significant loss of profits.
Shares plunged on Tuesday after the filing with the SEC revealing Mr. Hauck’s resignation. The lingerie maker’s stock fell 5.65% for him.
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Hauk notified the company of her decision on December 27, 2022.
Hauk plans to leave the company on March 31, and Martin Waters, current CEO of Victoria’s Secret & Co., will add responsibility for Hauk to himself, the statement added.
Models Adriana Lima and Candice Swanepoel walk the runway at the 2013 Victoria’s Secret Fashion Show at Lexington Avenue Armory in New York City on November 13, 2013. (Jamie McCarthy/Getty Images/Getty Images)
Critics have accused Victoria’s Secret of being slow to adapt to changing consumer tastes, including a preference for “healthy” products. (Photo via Getty Images/Getty Images)
In 2021, Victoria’s Secret became a publicly traded company after being spun off from L Brands, which also owned Bath & Body Works.
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An L Brands employee since 2008, Hauk took over PINK in 2018 and was promoted to brand CEO of Victoria’s Secret last July.