For the first time ever, select M&M packages feature an all-female character.
Parent company Mars spotlights “dynamic female M&M’s characters” in celebration of “women everywhere trying to change the status quo,” as revealed in a Jan. 5 press release. For this reason, we will release a new package.
Limited edition packs come in brown, green, and the recently introduced purple, and contain only brown, green, and purple candies.
“The M&M’S brand is on a mission to harness the power of fun to create purposeful connections, working to create a world where everyone feels they belong.” Gabriel WesleyChief Marketing Officer of Mars Wrigley North America said in the release: “Women around the world are changing the way they define success and happiness while challenging the status quo, so we are thrilled to be able to recognize and celebrate them. A powerful spokesperson for Who can help us in that mission more than Kandy’s Green? Brown and Purple?”
To represent Flip, the packaging features three female spokes candies standing upside down on a note that reads, “Support women who break the status quo.”
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M&M’s also supports organizations that elevate and empower women who are doing great things in both their work and everyday lives. The brand donates $1 from each pack sold ($500,000 total) to strategic partnerships with She Is The Music and We Are Moving the Needle. Additionally, she’s donated $300,000 to the Women’s Founders Collective and Gina’s Davis Institute on Her Gender in Her Media, giving directly to women working in the field.
From now through January 15th, you can visit MMS.com for a chance to win a $10,000 grant by nominating a woman who is changing the status quo. The 10 winners will be announced on International Women’s Day on March 8th.
As part of this initiative, Mars is working with six female creators to help create additional content inspired by browns, greens and purples. They have also realized unique programs that put women in the spotlight, such as the #HereToBeHeard Global Listening Study, which amplifies intersecting voices, and the Full Potential Global Platform, which advances gender equality in the Mars workforce.