January 3, 2023
Hired by Synedigm Mark Rashba As an EVP, partnership or direct report Eric OpekaChief Strategy Officer and President of Cinedigm Networks.
A 15-year Marketing Executive at Sony Pictures Home Entertainment, Mr. Rashba will be responsible for business development, content trading programming and third-party sales of Cinedigm’s proprietary Matchpoint technology.
In this newly created role, Rashba will oversee all aspects of partnerships, including developing and managing strategic partnerships, programming releases, negotiating contracts, expanding digital distribution, and driving innovative new revenue opportunities. increase.
Throughout his career, Rashba has been responsible for adapting content to consumers, spotting future trends and technologies, and exploiting opportunities from his own businesses and relationships. Prior to joining Cinedigm, most recently he served as President of MovieMethod LLC, a global digital company where he oversaw content sales, marketing and distribution. Rashba was responsible for developing FAST, OTT, SVOD, AVOD and app go-to-market plans as well as driving strategy, licensing, channel growth and platform expansion. His clients include Sony Pictures, NBCUniversal, Paramount Pictures, Anheuser-Busch, Verizon and more.