Thursday, March 23Welcome

Sports Business Journal Honors UConn’s Paige Bueckers at NIL

UConn women’s basketball star Paige Bookers has been competing in name, image and likeness deals for over a year. Despite suffering from her torn ACL that will miss the 2022-23 season, she still earns her NIL her partnership.

With lucrative deals with Gatorade, Bose, Chegg, Crocs, StockX, and more, she ranks high on various NIL athlete lists.

The Sports Business Journal recently awarded Bueckers the first-ever “Best NIL Athlete of the Year” in the site’s history. The site estimates that Bueckers’ total NIL deal is worth about $1 million.

SBJ cited Buckers’ ability to maintain NIL forces despite injuries.

SBJ said of Bookers, “The on-court setback uninterrupted her commercial interests with a string of blue-chip brands, making the All-America guard the winner of SBJ’s first-ever Best NIL Athlete of the Year honor. It’s not what I did.

Bookers’ partnership with Bose marked her first NIL deal since announcing a season-ending injury. Bueckers and his UConn teammate Azzi Fudd gifted their teammates custom Bose headphones for Christmas.

The two added another joint venture together as Fudd and Buckers revealed their deal with Nerf by posting a friendly competition instagram and twitter last month.

Giving in line with another NIL partnership, Bueckers recently gifted his teammates a pair of personalized Crocs. In a video posted to her Instagram story, UConn players her Aaliyah Edwards, Inês Bettencourt and Lou Lopez Sénéchal wear their respective personalized crocs.

However, Bueckers doesn’t store all the goods for UConn teammates. She recently gave back to Connecticut’s women’s youth basketball program Hartford Her Hurricanes. Gatorade and Good Sports bookers gave the girls sneakers, basketballs, water bottles and whistles.

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