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NBA Entertainment retains Horizon Sports & Experiences to support expansion of league’s global footprint

New York, December 13, 2022 /PRNewswire/ — NBA Entertainment, the marketing and production arm of the National Basketball Association, retains Horizon Sports & Experiences (HS&E) to support the league’s global expansion. HS&E launched last month with industry leader David Levy, founder of Back Nine Ventures, LLC and former president of Turner. Chris WeilFormer Chairman and CEO of Momentum Worldwide, where he leads as Co-CEO.

This engagement with HS&E is another impetus for the league’s leadership, especially as the NBA builds global franchises across four major sports as digital transformation takes hold across the advertising, marketing and media landscape. .

With a 35-year relationship with the NBA and experience in advertising, experience, sponsorships and global media partnerships, Levy brings a challenging convention mindset that gets results. Now leading HS&E, Levy’s ability to leverage Horizon’s data-driven analytics for marketing and branding makes this an even stronger combination.

“During his long career as an NBA partner, David has demonstrated a creative and innovative approach to branding and business growth. Greg Winnik, NBA President, Content and Executive Producer. “By adding his expertise to his HS&E’s powerful data and analytics capabilities, we will be able to better understand the needs of our fans and how to reach them.”

“The NBA is a great brand and we are fortunate to have long-term relationships with NBA professionals based on trust, creativity and results,” said Levy, co-CEO of HS&E. We pushed each other and won together, and I’m looking forward to this next chapter.”

Horizon Sports & Experience (HS&E)

Horizon Sports & Experiences (HS&E) is an affiliate of Horizon Media, the largest media agency in the United States, according to AdAge Data Center 2022., We offer a unique and complementary combination of sports, experiential marketing and media capabilities. HS&E focuses on IP creation and monetization, strategic advice and consulting, media rights, sponsorships, sales, experience, metaverse, and Web 3.0 strategy and activation. HS&E and co-CEO David Levy Chris Weil.

horizon media

Horizon Media, Inc, the largest media agency in the United States, delivers data-driven business outcomes for some of the most innovative and ambitious brands, according to AdAge Data Center 2022. Founded in 1989 and headquartered in New Yorkand have offices in Los Angeles When Torontothe company employs 2,400 people and invests in media $9 billionHorizon Media’s core belief is that business is personal, connecting brands with their customers, engaging with their own employees, and providing an industry-leading workplace satisfaction (Glassdoor) approach. We are promoting. The company is consistently recognized by independent media for client excellence and has won several “Best Workplaces” awards, reflecting its commitment to DEI and the life and well-being of everyone at Horizon Media doing.

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