Friday, June 9Welcome

Changes in the design leadership of the Porsche Lifestyle Group

Studio FA Porsche, 2022, Porsche AG

As of April 1, 2023, Porsche Lifestyle GmbH & Co. KG has appointed a new head of design. Carsten Monerjan follows Roland Heiler, his longtime CDO of the Porsche Lifestyle Group and his director of managing Porsche Design GmbH.

As the new managing director of Porsche Design GmbH, he will lead the creative team at Studio FA Porsche in Zell am See. His work focuses on establishing even closer collaboration between Porsche Design studios around the world in Zell am See, Berlin, Los Angeles, Shanghai and Ludwigsburg and StyleHis Porsche in Weissach. is.

“It is great to have Karsten Monerjan as the new Head of Design at the Porsche Lifestyle Group. He is a perfect fit for the position. Positioned at the interface between lifestyle product design and thereby gaining a lot of international experience, this is of great interest to our brand’s design and our industrial customers in Studio FA Porsche.” Stefan Buescher, CEO of the Porsche Lifestyle Group, said:

Carsten Monnerjan, new head of design at Porsche Lifestyle Group, 2022, Porsche AG

Karsten Monerjan, new head of design at the Porsche Lifestyle Group

In the future, Monnetjean and his team of lifestyle and industrial design experts will work even more closely with the team headed by Michael Mauer, Vice President for Style Porsche at Porsche AG. The goal is to transfer the design DNA that defines the sports car manufacturer’s brand more consistently into the products of the Porsche Lifestyle Group. “The enhanced collaboration between Porsche Design and the Porsche brand re-emphasizes the strategic importance of the design department,” said Styles vice president of Porsche, Michael He Mauer. “Future products will look beyond automotive and more consistently towards our design DNA. A consistent brand identity will ensure the future viability of our products.”

“It is a great honor and pleasure to join this iconic brand. Good design to me means as little as possible and as much as necessary. It was also the premise of Porsche.I am looking forward to adding my own experience and creativity to the team while enjoying the design philosophy and innovative power of the famous Porsche.These have created new trends and meet today’s needs. Ideal conditions for agile and exciting further development of the Porsche Lifestyle Group’s product portfolio.”

After decades of successfully developing the Porsche Design brand and leaving a significant mark on timeless design purity, Roland Heiler is retiring. Under his leadership, Studio FA Porsche has successfully implemented numerous international projects and won prestigious awards for product and industrial design. For 2021, Studio FA Porsche has been named ‘Design Team of the Year’ at the Red Dot Awards.

Studio FA Porsche: How good design is made

It’s a long way from an idea to a perfect product. There are multiple hurdles to overcome and creative obstacles to deal with.

“I value creative freedom, inspiring environments and especially the trust that I have been given over the years. Taking Porsche’s iconic design language beyond sports cars to our lifestyle products It has always been a great honor and an exciting challenge to translate and in the process to reflect both tradition and the zeitgeist in a design,” says Roland Heiler.

“I am grateful to Roland Heiler for his creativity and dedication. Over and over again, he has successfully transferred the legacy of his founder, Professor FA Porsche, and the unique DNA of the Porsche brand to the world of other new products, while his It has brought a unique and personal style to the brand, and it is a success story for the company, which I hope to continue writing with Carsten Monnerjan,” says Stefan Buescher.

Setting course for the next 50 years

This year, the Porsche Design brand celebrates its 50th anniversary with the launch of design highlights and an exclusive capsule collection of its most important product categories such as watches and eyewear. The closing of this special anniversary year coincides with a generational change in the design field.

Porsche Design celebrates its 50th anniversary

Porsche AG congratulates Porsche Design on its Golden Jubilee.

“This is a defining moment for us. Together with our new head of design, Carsten Monnerjan, we will continue to combine timeless design with innovative functionality, just as we have done for the last 50 years. Our ambition is to jointly develop new designs and product portfolios and further expand the role of our design studios around the world,” says Stefan Buescher.

Passion for cars and design

Carsten Monnerjan’s last position was Head of Design at Audi subsidiary Italdesign. There, he was able to significantly build a team and explore new industrial areas for the company’s design department. Between 2008 and his 2012, he headed the Audi Design Studio in Munich as designer and manager. Together with his team, he devoted himself to transport design, product design and ‘Future Mobility Concepts’. In 1993, just after graduating from university, Monnerjan started his design career as an exterior designer for the Automotive Group before moving to Spain to work in his studio Design Center Europe for the VW Group. His design expertise has always focused on automotive-related industrial design.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *