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Launch Entertainment Appoints Elizabeth Amaral as New Sales Director


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December 7, 2022 // Franchising.com // Warwick, Rhode Island – Launch Entertainment has appointed a new Director of Sales to strengthen the brand’s current and future park performance nationally.

The indoor family entertainment franchise brand has appointed Elizabeth Amaral to the position and further invested in its leadership team to help scale the concept. With 10 years of experience in the family entertainment industry, especially in sales, Amaral will further support the performance of her locations in existing and new launches.

Prior to joining Launch Entertainment, Amaral served as Regional Sales Manager for Dave and Busters, supporting national locations to drive sales through marketing campaigns and developing local sales teams. Prior to that, Private held the position of Director of Sales at Event Venues, managing various aspects and logistics of the company.

“When I was given the opportunity to join the Launch team, I knew almost immediately that the brand was a perfect fit,” says Amaral. “It was the people and the passion the team had for the concept that drew me to the brand. By supporting them, I look forward to what I can do to help our franchisees become even more successful.”

In her new role, Amaral will focus on managing call centers, increasing levels of sales support, and training sales team members at franchise and corporate locations. She also leads inbound and outbound marketing campaigns to bring more customers to the park.She also coaches her members of the team onsite to better market products and services. also serves as a coach for

Launch Entertainment co-founder and CEO Rob Arnold said: “We have focused on adding talented and experienced people to our headquarters and Elizabeth is exactly the type of leader we need to contribute to the success of all our locations. We look forward to the future of Launch with a strategic new hire and know she will have a positive impact on our brand.”

SOURCELaunch entertainment

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