- Driven Brands will be consolidated under Auto Glass Now in 2023, strengthening platform for growth as #2 player in US auto glass services category
- Rebranding includes moving to a single point-of-sale system and standard operating procedures that will serve as a foundation for commercial customer growth.
- Driven Brands Completes 10th The acquisition further strengthens Auto Glass Now’s position as the second largest player in the US automotive glass services category.
Charlotte, North Carolina, December 5, 2022 /PRNewswire/ — Driven Brands Holdings Inc. (NASDAQ: DRVN) (“Driven Brands” or the “Company”) today announced that it is transitioning its glass service offering to the Auto Glass Now (“AGN”) brand. January 2023Since entering the U.S. glass business less than a year ago, Driven Brands has grown to approximately 175 locations and over 700 mobile locations through a series of acquisitions and an expanding pipeline of greenfield openings and 10 acquisitions. grown into a unit. today.
Auto Glass Now’s new branding focuses on the customer value proposition of being agile, friendly and close at hand.
During 2023, the company will transition its location under Auto Glass Now and roll out updated, branded promotions online, in advertising, in new and refurbished facilities, and mobile service vans. Rooted in a legacy of local professionals providing personalized service, Auto Glass Now is committed to delivering a ‘Wow Experience’ by making auto glass service ever faster, friendly and convenient. Emphasis. As part of this rebranding, we have re-equipped all of our facilities and mobile vans with the latest tools and equipment in the industry to ensure quality auto glass repairs for any make and model.
“This rebranding, related technology updates, and operational standardization not only provide strong brand positioning that embodies our differentiation as a consumer-centric domestic brand, Improve your experience.” Michael Macaluso, EVP and Group President of Paint, Collision, and Glass. “Additionally, it gives us a great platform to continue our national expansion through tuck-in M&A activity and greenfield openings, making us the second largest player in the US glass services category just a few months after entering the space. It couldn’t be better to see what this talented team achieves under a single brand, unified technology platform, and standard go-to-market approach. I am excited.”
Auto Glass Now, the second largest player in auto glass services, continues to leverage Driven Brands’ shared services capabilities, including data analytics, direct-to-consumer sales, procurement and commercial customer relationship management, including company insurance To do. Fleet relations.
“As we expand our already rapidly growing domestic presence under one unified brand, we will strengthen our position with an already strong B2C customer base and expand our glass services into our existing insurance and fleet. We will begin to explore significant opportunities to strengthen our capabilities in B2B, B2B, and other commercial relationships within the larger Driven Brands portfolio,” continues Macaluso. “We are proud to welcome all of these leading companies to our auto glass family and Auto Glass Now brand. We are happy to move forward together based on our dedication.”
For more information, visit DrivenBrands.com.
About Driven Brands
Driven Brands™, headquartered in Charlotte, North Carolinais the largest auto service company in the United States. North America, paint, crash, glass, vehicle repair, oil change, maintenance, car wash, and more for a variety of consumer and commercial automotive needs. Driven Brands is the parent company of some of the following: North American Leading automotive service businesses such as Take 5 Oil Change®, Take 5 Car Wash®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now® and CARSTAR®. Driven Brands has over 4,700 locations in 15 countries, servicing over 50 million vehicles annually. Driven Brands’ network is approximately $1.9 billion Annual earnings from over $5.3 billion In the sale of the whole system.
Our Paint, Collision & Glass segment consists of our automotive crash repair service brands, ABRA, CARSTAR and Fix Auto. united states of americaour 50-year-old traditional automotive paint brand, Maaco; There are also several North American glass repair, replacement and calibration brands such as UniglassPlus, VitroPlus, Auto Glass Now and Jack Morris Auto Glass. These companies serve retail, insurance and fleet customers and provide third-party auto glass claims management solutions for the Canadian market.
source driven brands
