NEV production line in Chongqing, southwestern China Photo: VCG
China’s major new energy vehicle (NEV) makers will showcase their latest models at the 39th Thailand International Automobile Expo, which will be held in Bangkok until December 12, helping Chinese auto brands improve their international competitiveness. , accelerate globalization efforts.
Industry experts say that many countries’ green and low-carbon transitions and tight energy supplies in regions such as Europe will create new opportunities for China’s NEV exports, and that Chinese brands will continue to invest in technology. It said it needs to strengthen its power and strengthen its localization and after-sales service. Promote improvement of brand image.
to attract attention
Great Wall Motor (GWM), China’s leading sports utility vehicle (SUV) manufacturer, has debuted Ora Grand Cat, the ORA brand’s first premium pure electric coupe. Of the official logistics vehicle for the APEC Economic Summit in November, according to the company’s press release.
GWM also held its first overseas dealer conference in Thailand during the Auto Expo, gathering over 200 auto dealers from 50 countries and regions to experience its advanced models and technologies.
According to Xinhua News Agency, SAIC Thailand is displaying nine models at the show, including three pure EVs, of which the MG4 is the first rear-wheel-drive electric vehicle launched in the Southeast Asian market.
According to the Chinese automaker, the new model offers a superior driving experience compared to similar models in terms of control and stability, and has received positive reviews from local drivers.
BYD, another NEV brand, highlighted its first passenger car model for the Thai market, the BYD ATTO 3. The company also unveiled his two flagship models, the Tang EV and Han EV, and his four best-selling models, including the Qin Plus DM-I and Song Plus DM-I, the company said in a press release. Stated.
Ahead of the International Auto Show in Bangkok, China’s NEVs were head-on in the limelight at the Paris Motor Show in October and Dragon Gear 2022, a special exhibition of Chinese cars in Kuwait in September. .
“The development of China’s national automobile brand has entered a new stage, and China’s leading position in new energy technology has brought new opportunities for the country’s NEVs. Policy support for green development in some countries and global The tight energy supply is of great significance.It is a great opportunity for China’s export of new energy vehicles,” Cui Dongshu, general secretary of the China Passenger Vehicle Association, told the Global Times on Monday.
Graphics: Xia Qing/GT
surge in exports
China’s automobile exports, especially NEVs, have grown rapidly this year as overseas automobile demand continues to recover, coupled with the recovery of China’s industrial chain. China’s auto exports approached 2.62 million in the first 10 months of the year, a year-on-year increase of 52%, according to data from the China Passenger Vehicle Association. NEV exports reached his 850,000 units, up 86% year-on-year.
Since the beginning of 2022, more and more Chinese NEV brands have focused on their international footprint, with overseas layouts continuing to gradually expand from traditional markets such as Africa and the Middle East to the United States and Europe. For example, domestic automakers such as BYD and Nio are expanding into new markets such as the Netherlands, Germany and Sweden.
Boosted by a surge in overseas demand, Chinese automakers are investing more in their own ships to transport cars abroad.
On November 26, COSCO Shipping Car Carriers Co with 3,859 Chinese-made vehicles set sail from Shanghai to Dubai’s Jebel Ali port and Saudi Arabia’s Dammam port. This marks the opening of the first car transport route connecting Shanghai and the Persian Gulf.
The company has started building new ships and plans to deploy 15 more large car carriers with a capacity of 7,000-8,600 units, with routes to Europe, South America, Australia and other regions to ensure the industrial chain. said it will continue to expand. Stabilization of China’s automobile industry.
According to Pan Helin, co-director of Zhejiang University’s Digital Economy and Financial Innovation Research Center, the strong growth of China’s automobile exports is mainly due to the stable domestic industrial chain and the explosion of the new energy vehicle market.
Cui said Chinese auto brands need to improve technology, localization, as well as charging and after-sales service, to attract new consumers and build a positive brand image.
In addition to strong cooperation with local partners, Chinese auto brands strive for breakthroughs in key components, power batteries and chips, jointly contribute to the transformation of the local auto industry, and focus on win-win results. needs to be upgraded with a new focus, experts said.