Fiat, Stellantis’ automotive brand, has launched its first Metaverse-based store. The company claims it is the first showroom of its kind. Developed using Touchcast and technology powered by Microsoft, the experience aims to make the virtual process of reviewing a car more interactive.
Fiat introduces metaverse-based store
Fiat, the automotive brand of Stellantis, one of the world’s top 10 automakers, has launched its first virtual metaverse store. The company will allow customers to try out the inside and outside experience of one of his models, the New 500 La Prima by Bocelli, through a virtual simulation of the model.
The showroom gives users a 360-degree view of the car model, reviews the car, and tests the systems and infotainment arrays the company offers in the car. Customers can also change the appearance and equipment of their cars and drive virtual tracks according to the version and additional features they have chosen.
Olivier François, CEO of Fiat and CMO of Global Stellantis, said this kind of experience is important for the development of the brand. he said:
The Fiat Metaverse store is the first of its kind in the automotive industry. It’s a magical experience. It’s an immersive, human-driven journey into the world of Fiat. Simple and easy to use, pursuing “tech it easy”, easy for anyone to use.
To create this experience, the company used the Touchcast platform. The platform leverages the Microsoft Cloud as its backbone to deliver a headset-free metaverse experience.
Human assistance and program extensions
Other companies are also testing programs like this to expand the range of their products far beyond what an in-store auto dealer can do. But Fiat has set itself apart from other brands by answering what the company calls “product genius”: questions potential buyers would have about the vehicle’s features and specifications. It allows customers to accompany their customers with a real person who can of the sales process.
This has its drawbacks. That is, the Metaverse Showroom acts as an actual showroom and is not available to customers 24/7.
The brand plans to expand the number of models available in its showrooms by the end of 2022, with more vehicles available in Metaverse showrooms in the first half of 2023. Stellantis did not specify whether the technology will be extended to other brands. at the company.
Other automotive companies also use the Metaverse as part of their operations. Renault aims to use the industrial metaverse to optimize production, saving him $330 million by 2025. In September, Ford filed 19 trademark applications to protect and develop the brand’s image in the Metaverse.
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