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Auto industry veteran buys new Dutch dealer Conroy Tractor

IRVINE, Calif. — Performance Brokerage Services, North America’s largest dealer brokerage, announced the sale of the Mount Pleasant, Texas Conroy Tractor from Jarred Conroy to Rick Ford.

Conroy Tractor has been family owned and operated for over 60 years under three generations of leadership. Founded in 1960 by John and Christine Conroy, Conroy Tractor is the oldest family-owned New Holland dealership in northeast Texas.

The dealer currently offers New Holland and Mahindra agricultural and New Holland construction equipment.

After the sale, third-generation owner Jared Conroy commented: The timing was great! Pat did a great job throughout the transaction. He was always available to answer questions and guided me through the process of selling my dealership. I highly recommend Pat Albero and his Performance Brokerage Services if you are looking to sell your dealership. I am glad that you called. “

Pat Albero, General Agent for the transaction and Head of Equipment for Performance Brokerage Services, commented: They were passionate about the opportunity to use the equipment to run their ranch in Texas and serve the local market. For the past 60 years, the Conroy family has run Conroy Tractors on a foundation of honor and integrity. This is the basic shared by Rick and his sons. Jarred Conroy finds Rick Ford to be a buyer who stays committed to his vision and takes care of his staff. We would like to personally thank the Ford family for allowing us to represent them through this acquisition. Additionally, he thanks Jarred for exploring the sales potential. I am honored to be a part of this life changing event! “

A household name in the automotive industry, Rick Ford has over 30 years of automotive management experience and has held previous positions at major publicly traded companies such as Sonic Automotive and AutoNation. Most recently, Ford held the title of president and CEO of RFJ Auto Partners, one of the largest privately owned auto retail platforms in the United States. In 2021, RFJ Partners was acquired by Sonic Automotive, ranking him one of the largest deals in automotive retail history. Ford’s acquisition of his Conroy Tractor will be the first equipment dealer added to Ford’s portfolio.

Mr Ford said: After selling my car dealership group to a large buyer, my family was looking for their first acquisition in the equipment industry. Performance has an equipment department and we asked Pat Albero to help us find a dealer in East Texas that would fit our needs. After some time, Jarred and he were introduced to the Conroy Tractor. It couldn’t have been a better fit. The process went smoothly and our family is thrilled to be a part of this industry. We look forward to our next acquisition with Pat and the Performance Team!”

The dealership will remain at its current location at 2809 West Ferguson Road, Mount Pleasant, Texas.

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