Inside the car:
Jeffrey Katzenberg and Hari Ravichandran Discuss Retail Digital Security
Aura is a digital services platform that provides security solutions to internet users around the world. The company was founded by CEO Hari Ravichandran after his information was stolen online. Finding few resources to help him regain his online presence, Ravichandran created a comprehensive platform that addresses all aspects of web safety, from antivirus applications to account tracking to password management. I got the idea. Aura’s board of directors also includes the well-known and respected Jeffrey Katzenberg. Katzenberg is well known to entrepreneurs for his illustrious career as a co-founder of consumer technology company WndrCo. However, the general public may be familiar with him as the former chairman of Walt Disney and co-founder of DreamWorks Studios. Ravichandran and Katzenberg sit down with Inside Automotive host Jim Fitzpatrick to discuss the importance of digital security in the automotive industry.watch the full segment here.
Cox Automotive forecasts an improvement in new car sales in November, with a 10.8% increase over 2021. After analyzing industry trends, Cox found that the supply chain recovery, albeit gradual, has enabled automakers to outperform projected production. As a result, last year’s limited availability sent auto prices skyrocketing, but inventories slowly recovered, lowering costs for consumers. are also beginning to flood the market. A Cox analyst notes that some brands are lagging behind others, but he expects November sales to be 110,000 more than last year. read more
South Korea’s president has pledged government support to foreign automakers looking to build new facilities in the country. Newly elected Yoon Suk-yeol has spoken out largely at Tesla after CEO Elon Musk recently named the US as a candidate site for his new EV factory.talk ReutersPresident Yoon hopes this will lure Mask into building a “Gigafactory” in South Korea. read more
S&P Global has announced encouraging news for EV automakers looking to expand in Central America. The company released his November study, which analyzed EV sales in 22 Heartland states, and found that while gasoline vehicles remain the main choice, rural drivers are slowly transitioning to zero-emission alternatives. It concludes that More brand options, budget-friendly models and steady investment in charging infrastructure are the main drivers of this growth, according to the company. read more
Finally, despite industry-wide supply chain problems, Toyota officially exceeded its October production target. The Japanese automaker reported that he has built more than 21,000 more vehicles than his 750,000 target set earlier this year. Company executives have tempered expectations throughout the year due to production disruptions, citing both chip shortages at Chinese facilities and COVID lockdowns. These issues have also dampened the forecasts of most competitors, but Toyota is now confident he will finish the fiscal year with 9.7 million new vehicles in 2021, one million more than he did in 2021. read more
news & opinion
Building the Best You: If You’re Not Growing, Are You Lagging?
In the car sales industry, it’s easy to get overwhelmed by all the factors beyond your control. The state of the economy, huge rises in interest rates, supply chain problems, customer demands, etc. are all factors beyond our control. That’s why it matters. Essential — To be in full command of what we are in control of. Nothing can stop me from learning everything I can about my dealer and inventory and continuing to improve my skills through daily practice so that I can serve my customers with the goal of exceeding their expectations. you can’t. read more
Where should we focus on service sales as winter deepens?
With the arrival of winter, it’s time to consider how service departments can meet the needs of local drivers. Beyond following the recommended maintenance schedule, there are other services that should be pushed now. Here are a few services to look out for and consider offering specials. To offer your customers even more variety, consider offering several packages ranging from budget options to all-inclusive options. It gives you the opportunity to stay in front of your customers with text message marketing. Remember to personalize your experience for the best response. read more
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