Source: Dainis Graveris via Unsplash
Publicis Groupe APAC & MEA launched L’avenir, a leadership and creative development program tailored for high potential female creatives at over 60 agencies in Asia Pacific, Middle East and Africa.
Developed and led by Natalie Lam, Chief Creative Officer, Publicis Groupe APAC & MEA, the program aims to change the gender balance of creative leaders across the region.
“At Publicis Groupe, more than 50% of our employees worldwide are women, and 41% of our key leaders are women.
“We have made great strides in terms of overall gender representation, but the proportion of female creative directors remains relatively low across the industry.
“To lead change, we are launching L’avenir, a customized creative mentorship program that nurtures high-potential female creators in two ways: career development and creativity development.”
Each year, high-potential mid- and senior-level creatives from Publicis Groupe APAC & MEA are selected for the L’avenir program to equip them with the skills they need to shine as creative leaders.
“We identify the top female creators because true diversity makes the job better.
“L’avenir is a customized program that pairs mentees and mentors according to their specific skills and potential, backing them up as future leaders with a strong portfolio of jobs.”
Over the past two months, Lam has hand-picked an initial cohort of 15 female creatives, paired them with over 30 mentors, and exposed them to global opportunities and client profiles.
Anna Tomasetti, Creative Community Manager, Publicis Groupe APAC & MEA, said:
This is a once-in-a-lifetime career development opportunity for participants, contributing directly to Publicis Groupe’s creative and leadership foundation for years to come. ”
The L’avenir program includes monthly one-on-one mentorship meetings. Career Growth Session with Chief People Officer. A customized creative training session. And a leadership masterclass.
Mentees follow creative leaders to learn what it takes to motivate progressive thinking, use relevant technology and digital tools, and drive better work.
During the final three months of the program, participants partner with one of Publicis Groupe’s largest clients for the duration of a major project.
Loris Nold, CEO, Europe, Middle East and Africa, Publicis Groupe, said:
“For our clients, this means work that breaks boundaries and a more progressive, modern way of thinking that eschews unconscious biases and stereotypes.
“For our culture, that means creating an inclusive environment that supports the creative development of the next generation of leaders.”
Publicis Groupe Asia Pacific CEO Jane Lynn Burden said:
The L’avenir program is open to high potential female creators working at Publicis Groupe’s agencies in Asia Pacific, Middle East and Africa. Selection will be based on strength of creative portfolio, growth mindset and passion for creativity.
The first year-long L’avenir program started in October 2022.
Mentors include Natalie Lam, Chief Creative Officer, Publicis Groupe APAC & MEA. Ed Booty, Chief Strategy Officer. Anthony Wong, Chief Customer Officer. Laurent Thevenet, Head of Creative Technology. and Jason Williams, Head of Creativity.
Kelly Pon (CCO, BBH China), Sally Anderson (Group CD, MetaDesign China), Ajay Thrivikraman (CCO, Publicis Groupe, Southeast Asia), Pauly Grant (Chief Human Resources Officer, Publicis Groupe ANZ) and Emma. Montgomery (CEO, Leo Burnett Australia), Margaret Key (CEO, MSL APAC & MEA), Anupriya Acharya, (CEO, Publicis Groupe South Asia), Racha Makarem (CEO, Starcom MENA), Tahaab Rais (CSO, Publicis Groupe, Middle) East & Turkey), etc.
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