Formula One driver Lewis Hamilton has joined TMRW Sports as an investor, the company announced on Tuesday. Technology-focused startups Formed by the golf star duo of Tiger Woods and world No. 1 Rory McIlroy In August. A full list of investors will be announced on Wednesday.
Woods and McIlroy welcomed Hamilton on social media.
The company name is read as “Tomorrow Sports”. Over the summer, Woods described the company as a way to “leverage technology to bring a fresh approach to the sport we love.” Former NBC Sports president Mike McCurry will be the third co-founder and CEO. He said one of the company’s main goals is to “make sports more accessible to as many people as possible.”
TMRW Sports’ first official project is TGL, a high-tech golf league featuring six teams made up of the PGA Tour’s top players. TLG plans to tee off in January 2024.
Hamilton seems like a good fit for an already star-studded company. Since his debut season in 2007, he has held numerous race records, including his most wins, pole positions and podiums. One of his hobbies has also helped him get along well with Woods and McIlroy.
Ahead of the Miami Grand Prix in May, Driver teamed up with veteran NFL quarterback Tom Brady at a fundraising event at the Miami Beach Golf Club.
Earlier this year, Hamilton also Denver Broncos Investor After joining the Walton-Penner Family Ownership Group. His involvement in non-racing sports will continue to expand. In an article published by Reuters in September, Hamilton said he wanted to increase black ownership and equity in sport.
“I really believe in black ownership because there’s a lack of black ownership in sports and black equality, so I want to be more and more involved with the team, and that’s what’s really lacking,” he said. said.