Crispin Porter + Bogusky welcomes an expanded leadership team and new clients as the agency doubles down on a modern and growing audience.
New York, October 11, 2022 /PR Newswire/ — Crispin Porter Bogusky (CP+B) announces new leadership team following a string of new business wins.
Brad Sims Joining as Global CEO with authority across the three regions of CP+B, including North America, England When BrazilSimms will continue in his role as CEO of GALE and Chief Product Officer of Stagwell Media Network, as a steward of CP+B, cementing CP+B’s position as an agency serving a modern and growing audience.
As part of the extended leadership team, Josh Braithwaite Appointed Chief Creative Officer for North America. Braithwaite is a creative leader who has brought real change to some of the world’s biggest brands including Adidas, Instagram and Google. Stephanie Chambers Joined the team as Group Strategy Director, North AmericaWith 18 years of experience in the Central American and Hispanic markets, he is both a multilingual brand strategist and an Effie Award-winning creative director. In addition, CP+B Europe CEO Helen James Focus on broader business development globally. CP+B Latin America CEO Vinicius Reis Expand his authority to lead global mergers and acquisitions.
“CP+B has established itself as a modern upscale agency, with clients recognizing its power to connect with often-underrepresented segments, from female buyers to Latinos and 55+. We’re helping to revive it,” Simms says. “Now is the right time to reset the CP+B leadership team and come together to support one unified global vision.”
“There is an incredible energy at CP+B right now. Ambitious people. Ambitious new client partners, the most ambitious agency brands in the world. says Mr.
The expanded leadership team will support CP+B’s client momentum with the recent additions of Lenovo, Tinder, GoFundMe and Consumer Cellular.
“After doubling down on our approach to a modern and growing audience, we are thrilled to see it resonate with Lenovo, Tinder, GoFundMe and Consumer Cellular. and media services need to be delivered through one partnership,” says James. “CP+B has a long history of incredible work. This work is a formula that continues to resonate with a closely linked creative and media execution.”
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About Crispin Porter + Bogusky
CP+B is part of the newly formed Brand Performance Network and has offices at: North America, London and Sao Paulo. CP+B has been named Agency of the Decade and Agency of the Year by Advertising Age 13 times. CP+B is also the only agency to have won the Cannes Titanium Grand Prix three times. www.cpbgroup.com
About the Stagwell Brand Performance Network
Stagwell’s Brand Performance Network is a group of leading creative, media and commerce agencies, home to over 6,000 professionals with a vast global footprint across 60 offices in 20 countries. $5 billion in the media. The network includes creative agencies his GALE, Forsman & Bodenfors and Crispin. Porter Bogusky, Vitro, Observatory, media agency Assembly, MMI Agency, Goodstuff and Grason, B2B specialist Multiview, multilingual content agency Locaria, travel and media expert Ink, commerce expert Brand New Galaxy. The network will provide marketers with a more dynamic partner for global B2B and B2C connected solutions spanning data, technology, media and creativity aimed at accelerating business growth for brands around the world.
SOURCE Stagwell Inc.