Sony Pictures Entertainment (SPE) today announced the installation of its first LED virtual production stage at Sony Innovation Studios in Culver City.
As LED virtual production transforms the way film and television are made, the new stage will be the world’s largest using Sony’s high-brightness, wide-color-gamut Crystal LED display panels.
The panels were created in collaboration with SPE’s top engineers for use in virtual production.
With the establishment of this LED stage, Sony Innovation Studios (SIS) will extend its virtual production workflow to a variety of entertainment platforms, seamlessly blending the real and virtual worlds using Atom View technology and proprietary stage integration software. I can.
First conceived in 2018, the team wants to push the boundaries of entertainment technology more than ever before.
Masaki Nakayama, senior vice president and head of Sony Innovation Studios, said: By combining photorealistic visuals with intuitive virtual production workflows, creators can focus on telling impactful stories in entirely new ways. ”
Tony Vinciquerra, Chairman and CEO of Sony Pictures Entertainment, said: Utilizing virtual production technology within SPE provides content creators with essential tools to more fully realize their vision. ”
Kenichiro Yoshida, President and CEO of Sony Group Inc. said, Virtual production is one of the key areas where he can offer new value and help creators unleash their creativity with the power of technology. ”
