Tuesday, March 28Welcome

BREAKING: New Atlanta-Based Entertainment Concept Coming to Urban Supply

fairway social
Get ready for some fun! (fairway social)

Looking for your next destination for all the fun? Atlanta-based Fairway Social, an entertainment concept with a virtual gaming bay, officially debuts at Urban Supply in the Parkside neighborhood. Read on for more details.

All about Fairway Social

fairway social rendering
Look at the plan (Orchestra Partners)

Atlanta-based Fairway Social combines sports and entertainment thanks to Simulator Bay and virtual sports games. You can enjoy soccer, golf, soccer, carnival games and more.

This is Fairway Social’s third location and features:

  • 7,500 square feet
  • Full service restaurant and bar
  • 7 Full Swing™ power bays
  • Outdoor dining/gathering space.

You can already imagine a full house on weekends!

“Fairway Social is an entertainment destination for people of all ages and we are very excited to bring it to Birmingham’s Parkside neighborhood. We have it, and we expect the same to be the case with Urban Supply’s new location. The concept is a perfect fit for the development and offers a unique experience for our guests.”

Drew Watson, Senior Development Associate, Orchestra Partner

urban supply
Imagine this bar on game day. (Orchestra Partners)

Even if you checked out Fairway Social in its original location, you’ll want to visit Urban Supply as soon as it opens. This location is one of a kind with live music, darts, cornhole, table tennis and more that you won’t find anywhere else at Fairway Social.

Competititve Social Ventures, the company behind Fairway Social, creates social entertainment brands.

“We are excited to continue the growth of the Fairway Social brand with the addition of the Birmingham market. and we think it’s a great complement to our already established fans.”

Neal Freeman, CEO of Competitive Social Ventures

Joining the Urban Supply lineup

urban supply lease
(Orchestra Partners)

Urban Supply is an up-and-coming hub of activity in Birmingham’s booming Parkside District. Presented by Orchestra Partners, Urban Supply is his two-block area that connects eateries with fitness, fashion, and outdoor retailers.

“We are excited about the momentum of this project.In the coming months we will be announcing several tenants that Birmingham will love. Ideally, people want to spend a day (or an entire weekend) at Urban Supply with plenty of entertainment.

Drew Watson, Senior Development Associate, Orchestra Partner

Urban Supply already has other tenants such as Thrive Coworking, Good People Brewing and Tortugas Pizza.

Urban Supply has a lot more to enjoy, and fitness leasing is the current focus. Interested fitness-based tenants should contact Lyndsy Yim at Lyndsy.Yim@srsre.com for more information.

Construction on Urban Supply is scheduled to begin in the first quarter of 2023.

Have you heard of Fairway Social? Tag @BhamNow and let us know what you think!

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