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Academy Sports + Outdoors Announces Continued Commitment to Historically Black Colleges and Universities

Sporting goods retailer renews partnerships with SWAC, CIAA, and SIAC and introduces new partnership with female-led, minority-owned PMM agency for HBCU revitalization.

Katy, Texas, October 6, 2022 /PRNewswire/ — Academy Sports + Outdoors (“Academy”) (NASDAQ: ASO) today announced renewed partnerships with the Southwestern Athletic Conference (SWAC), the Central Intercollegiate Athletic Association (CIAA) and the Southern Intercollegiate Athletic Conference (SIAC). As part of this update, the Academy continues its commitment to supporting Historically Black Universities (HBCUs) across its footprint. This is his third year in a row for the Academy as an official sporting goods and outdoor retailer for SWAC, CIAA and SIAC.

In addition to sponsorship, the Academy will continue to advocate for HBCU and provide support to HBCU students, student-athletes, bands and faculty. The Academy also carries licensed fan gear from select member schools online and in local stores.

“Academy Sports + Outdoors is thrilled to help celebrate the legacy of historically black colleges and showcase HBCU traditions steeped in culture, community and history,” he said. Lawrence Rob Please, Senior Vice President of Marketing, Academy. “We have been delighted to serve fans at all three of her conferences who are passionate about fun and look forward to continuing our engagement with these communities.”

In honor of the 2022 Homecoming season, the Academy has partnered with select SWAC, CIAA and SIAC schools to celebrate with their customers before the member institutions’ big games. In states such as Alabama, Florida, Gallia, LA, Mississippi, and North Carolina, texas The Academy will host a fun Homecoming event, including performances by the HBCU Drumline, Cheerleaders, Dance Team and more. Her new agency partner, PMM Agency, has been selected to support her HBCU initiative at the Academy and give her a more direct reach to her fans.

“We are thrilled to join Academy Sports + Outdoors as partners in our commitment to honoring the values, heritage and traditions of historically black universities.” Kimberly A. Blackwell, Founder and CEO of PMM Agency. “We look forward to celebrating all that honors the heritage and uniqueness of HBCU and showcasing a rich story of pride and commitment. The Academy takes many cultural forms through fun and enjoyment, campus, classic , content, customers and community.”

To show school pride, make Game Day even more enjoyable for all, and celebrate the legacy and tradition of HBCU Homecoming, the Academy has invited current students, faculty, and staff of HBCU institutions to: – In-store and online at is November 5, 2022.

Customers can purchase HBCU fan gear in-store, online at, or through the Academy’s mobile app. To receive the latest information and deals, text HBCU to 22369 and keep an eye out for information about upcoming events and activations on the Academy’s social media accounts (@academy).

About Academy Sports + Outdoor

Academy is a leading retailer of full-line sporting goods and outdoor recreation. usaFounded in 1938 as a family business. texas, Academy has grown to 265 stores in 17 states. The Academy’s mission is to provide ‘fun for everyone’ and the Academy fulfills this mission with localized merchandising strategies and value propositions that connect strongly with a wide range of consumers. Academy’s product assortment focuses on key categories in outdoor, apparel, sports and recreation, and footwear through both leading national and private label portfolios. For more information, see:

SOURCE Academy Sports + Outdoor

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