Friday, March 24Welcome

Sisters turned family’s Latinx mail-order business into a major player in healthcare products

MIAMI – Salud, formerly known as Salud Para Todos, is a family-owned Latino company founded nearly 30 years ago by patriarch Dr. Rigo Pérez Diaz.

The family immigrated from the Dominican Republic to the United States in 1987, first to Florida and then to New York. A new opportunity brought them here.

“It was the late 1980s in the Dominican Republic. There was a tumultuous political system. Everything was happening and he decided it was best to come here,” says Sara Perez, Diaz’s daughter. Jarrett said.

A naturopathic physician and nutritionist, Dr. Diaz first opened a nutritional supplement store selling vitamins and health products. Then one day he had an epiphany.

“He soon realized that he could make his own product and serve the community better, and from there Salud Para Todos was born,” explained his daughter.

What was once a small mail-order company focused on Latinos is now a major player in the world of healthcare products, serving customers around the world. This is due to Dr. Diaz’s two daughters, Sarah and Hilda.

After graduating from university in 2009, Sarah started working for Salud and is currently the CEO of the company. Her sister Hilda is the COO.

“Let’s talk about being daddy’s little girl,” said Lisa Petrillo of CBS4. mosquito?”

“Of course,” said Sarah. “It was an honor to be respected and to think he could carry the torch into the future.”

Most of the business remained in New York until the COVID pandemic hit. To save their employees jobs, they moved their offices and everything else to South Florida.

“After a difficult discussion, we decided to bring all our supplements into our living room, and together with my son and husband, we put together over 100 orders from our living room each day,” Sarah explained.

Petrillo asked the sisters what it was like to be a “girl boss” and to rely on Latina traditions.

“For me, it means being able to really let other girls, other women, other Latinos know that they can be educated and grow up,” said Hilda Perez.

“Especially as first-generation immigrants, we came here to expand the business that we have.”

The sisters also strive to inspire the next generation of entrepreneurs with a weekly podcast called Savvy Sector.

“We’re adding Hispanic heritage to it. We talk about how we make cafésitos, but at the same time we’re looking at PNL worksheets,” Hilda said. “What is it like? And we really share that knowledge. Entrepreneurs and female bosses come in so many different forms, so that’s really important to me.”

“This is about the challenges we face every day as female business owners and how we have overcome them,” said Sarah. “And giving other Latino or Dominican business her owners a voice and making them understand that it’s possible and that you’re not alone here. ”

The sisters’ next step is to open a wellness center with an urban garden that helps teach healthy nutrition here in South Florida.

For more information, visit

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *