Farouk Systems, Inc. Announces Executive Leadership Appointments – News
The new management team members will develop and execute short- and long-term strategies for Farouk Systems, Inc. to grow market share and grow revenue, and develop the company’s organizational profile.
Photo: Farouk Systems, Inc.
Farouk Systems, Inc. (CHI, BioSilk, CHI Footwear, Beyond Glow Skincare by CHI) announced executive appointments to key divisions within the company in a statement.
Appointments include Lisa Marie Garcia, named President of the Professional. Farrah Faulkner appointed as President of Retail. Paula Malloy Huerta is appointed president of the chain. And finally, Richard Rivas was appointed Senior Vice President of Marketing. This change is a result of the company’s approach to driving focus, growth, continuity and momentum.
“I am proud to strengthen and enhance the company’s executive line-up. These changes reflect my unwavering confidence in their ability to further maximize the company’s growth potential. I am confident that the senses will drive collaboration and innovation to shape the future of Farouk Systems, Inc.”
— Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc.
Team members develop and execute short- and long-term strategies for Farouk Systems, Inc. to grow market share, grow revenue, and develop the company’s organizational profile. Omnichannel manufacturers, retailers, and distributors will continue to offer content, education, hair care tools, and wetline products.
Photo: Farouk Systems, Inc.
Lisa Marie Garcia
Professional President
Lisa Marie Garcia is a board certified master colorist and entrepreneur who left her successful salon in Austin, Texas in 1986 to join Farouk Systems, Inc.
Her dedication to education has inspired her to become an educator teaching new skills on the national and international stage. She has also played a key role in helping new business realize her opportunities, drive product innovation, and work effectively across sectors. This led her to hold various positions at Farouk Systems, Inc., including Director of Shows & Education, Vice President of Marketing, Shows & Education, and President of Innovation.
Her recent transition to Professional President of Farouk Systems, Inc. is essential to further focus on developing professional business strategies. With her leading the company’s portfolio of brands (CHI, BioSilk, CHI Footwear, Beyond Glow Skincare by CHI), her dynamic leadership will help accelerate the rapidly growing beauty professional segment and market. Garcia will report to her Rami Shami, CEO of Farouk Systems, Inc.
“I am extremely proud of all that the company has achieved since I founded it and believe the best is yet to come.”
— Lisa Marie Garcia, President, Professional Affairs, Farouk Systems, Inc.
Photo: Farouk Systems, Inc.
Farrah Faulkner
President of Retail
Farrah Faulkner is an all-encompassing leader with incredible passion and deep beauty expertise. She has played a pivotal role in leading and executing multi-market sales initiatives to strengthen Farouk Systems, Inc.’s top and bottom line growth.
During his 16-year career, Faulkner held several roles, including Vice President of Chains and President of Specialty Sales, spearheading international business in markets in the United States, Canada and Mexico.
As the new president of the retail division, she will continue to leverage strong relationships to focus on consumer needs and transform innovative product offerings into the company’s profit engine. Faulkner will report to Rami Shami, CEO of Farouk Systems, Inc.
“I’m excited to expand my horizons. I believe Farouk Systems, Inc. is always at the forefront of reinvention. From trying on virtual hair colors to certifying the clean ingredients in Leaping Bunny. It’s constantly changing the way consumers discover, experience and connect with brands.”
— Farah Faulkner, President of Retail, Farouk Systems, Inc.
Photo: Farouk Systems, Inc.
Paula Malloy
president of the chain
Paula Malloy is a seasoned professional in the beauty industry who joined Farouk Systems, Inc. as the president of the chain. Malloy has worked in the beauty industry for a long time and she has an impressive track record of delivering effective strategies to increase sales performance in a highly competitive marketplace.
Prior to joining Farouk Systems, Inc., he held various senior management positions, including Vice President of Salon Support and Merchandising for HC Salon Holdings. She also served as part of the leadership team for JCPenney’s salon division, which has 950 locations nationwide, where she served as divisional vice president and divisional merchandising manager.
Malloy’s exceptional expertise and strong passion for the beauty industry make her well-suited to continue leading Farouk Systems, Inc. into its next chapter of growth. Malloy will report to Dr. Farooq Shammi, Chairman and Founder of Farooq Systems.
“I love all of [beauty] industry. Passionate about providing the tools to make a stylist’s life better, working with Farouk her shami is a once-in-a-lifetime thrill. ”
— Paula Malloy, President of Chain, Farouk Systems, Inc.
Photo: Farouk Systems, Inc.
Richard Rivas
Senior Vice President of Marketing
Richard Rivas is a seasoned beauty industry veteran with over 12 years of multi-channel marketing, branding and deep digital experience. He is known for leading the transformation of global brands.
Rivas joined Farouk Systems, Inc. from TONI&GUY USA. There, he served as Vice President of Marketing and led an integrated approach across all communications activities. His innovative beauty marketing prowess and influential leadership led him to work under the L’Oréal banner with his marketing teams at L’Oréal in Paris and Redken and Purelogy globally. There he was given the opportunity to manage a partnership with E! Entertainment, Council of Fashion Designers of America (CFDA), Style Network, Telemundo, BET.
As Account Executive for Omnicom Media Group, he managed Lowe’s largest ever sponsorship, an NBCUniversal reality television competition series called “American Dream Builders.”
Through brand-building initiatives and ongoing digital marketing expansion, Rivas will work closely with his team to drive the transformation of Farouk Systems, Inc. Rivas will report to Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc.
“We are honored to join the legendary Farouk Systems, Inc. family. CHI, BioSilk and SunGlitz are icons in the beauty world and innovation is at the forefront of the company. We look forward to driving success and creativity.”
— Richard Rivas, Senior Vice President of Marketing, Farouk Systems, Inc.
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