The only brand dedicated to the needs of sensitive skin for over 75 years, seizes the opportunity with a new campaign, 12 new products and a commitment to inclusivity.
Dallas, September 27, 2022 /PRNewswire/ — Cetaphil Celebrates 75th Anniversaryth Anniversary this month by announcing its commitment to keeping consumers with sensitive skin as a central focus through continued innovation and increased inclusion in dermatology.
“For 75 years, our sole focus has been to use science to understand and treat the unique needs of sensitive skin. As we continue to push the boundaries of research, we will continue to prioritize initiatives that change the way we describe, understand and treat sensitive skin.”
Lisa MorrisConsumer Business US General Manager
Cetaphil, the flagship brand of the Galderma portfolio, is pleased to introduce several new initiatives that will help shape the conversation and knowledge about sensitive skin around the world as the brand looks to the future.
we do skins. you do you
To mark the occasion, Cetaphil’s complete rebranding culminates in the debut of a new campaign. we do skins.you do you. Research shows that many consumers think twice before engaging in daily activities they enjoy, or avoid them altogether, for fear that their skin will react or irritate them. Cetaphil’s new campaign was created to help people with sensitive skin do more of what they love without hesitation.
Over the past 70+ years, the Cetaphil portfolio has evolved to meet the diverse and complex needs of sensitive skin. Dermatologist-backed cleansers and moisturizers are specially formulated to protect against her five signs of sensitive skin. Innovation is at the heart of the brand, with 12 new products to be developed in 2022. In particular, the brand is excited to offer Hydrating Foaming Cream Cleanser, Deep Hydrating Skin Restoring Water Gel, and regimens developed for those who suffer from itching. eczema cycle. Approved by the National Eczema Association, the Cetaphil Eczema Restoraderm line features three of his products that help soothe irritation and nourish skin while moisturizing and repairing skin’s moisture barrier.
Commitment to dermatology inclusivity
By definition, dermatology is the study, research and diagnosis of the skin. However, the structures of medical institutions, academic institutions, and society at large create inequities in dermatological care. Through several initiatives, Cetaphil is committed to advancing academic, professional and cultural competence in dermatology and establishing a movement aimed at closing persistent knowledge gaps in treatment. . all sensitive skin. Phase 1 includes:
- School education: Cetaphil is All Areas of Dermatology: A Diverse and Comprehensive Atlas, Volume 2This comprehensive resource helps doctors recognize the clinical manifestations of skin conditions for all skin tones.co-author led Misty ElerianMD, MS and Adam FreedmanMD, Atlas provides side-by-side, high-resolution images of the most common skin conditions across the full spectrum of skin tones for dermatologists to diagnose and treat. all skin.
- Clinical trials: Cetaphil has worked to improve its representativeness in clinical trials, but there is still work to be done. Cetaphil aims to set new standards in clinical skin care testing to change the dynamics of the entire industry. plans to increase skin color in clinical trial participants from 26% to ~40% by 2024.
For more information on the brand’s latest products and commitment to providing complete care for sensitive skin, visit Cetaphil.com.
75 years ago, a leading pharmacist created the first Cetaphil product. This is a gentle yet powerful formula that cleanses without stripping skin and hydrates without clogging. Today, Cetaphil is recommended by dermatologists for sensitive skin and is recognized worldwide. With the help of leading skin care experts, Cetaphil continues to develop innovative skin care technologies for sensitive skin that help restore, protect and maintain skin health every day. For more information, please visit www.cetaphil.com.
Galderma is a leader in pure dermatology with a presence in nearly 90 countries. We offer an innovative, science-based portfolio of premium flagship brands and services spanning the gamut of the rapidly growing dermatology market through injectable beauty, dermocosmetics and therapeutic dermatology. . Since our founding in 1981, we have been focused and passionate about the human body’s largest organ, the skin, working with healthcare professionals to meet individual consumer and patient needs and deliver superior results. I came. We advance dermatology for all skin stories because we understand that our skin shapes our lives.For more information, visit www.galderma.com/us Please look.
SOURCE Cetaphil.Galderma Institute