Political ads en español: more than simple translations
The Latino vote is a big prize in the midterm elections. Latinos make up almost 13 percent of all eligible voters, more than 29 million people. The Democratic Party, in particular, has been criticized for not energetically courting Hispanics. But this week, the Democratic Congressional Campaign Committee released a TV ad campaign in Spanish that will air in California, Utah, Nevada and Texas.
The candidates for the open Senate seat in Texas were already trying to engage that base. Ted Cruz released a number of ads in English.
He also released this ad, in Spanish, narrated by his father, telling the elder Cruz’s story about emigrating to the United States from Cuba in the late 1950s.
Juan Sequeda, a ...