Se Habla Español – Pest Control Technology
Scott McNeely and Mildred Olivares.McNeely Pest Control has found a way to connect with more people and grow its business organically. For the last four years the Winston-Salem, N.C.-based company has gained a growing following from local Hispanic residents by going bilingual. The company has done this through its Spanish-speaking employees and by enhancing its website to include a portion of the content in Spanish.“We want to be in a position to reach out to that community,” said Scott McNeely, president of McNeely Pest Control. “Reaching out to Spanish-speaking residents that have pest service needs provides communication in a more comfortable way.”McNeely said the company has about six technicians and two customer service representatives who are bilingual and can help custom...
