Month: April 2014

People en Español has spent the last 17 years covering Hispanic and general-interest subjects, almost always entirely in Spanish. It ran a bilingual issue in 2002, but hasn't returned to English since, according to the magazine. Now the June issue will break from tradition with a significant chunk of English-language content. It arrives as part of Chica, an insert with six pages of editorial content and six pages of ads from L'Oreal's Maybelline New York and Garnier brands. L'Oreal paid in the mid-six figures for the ads, according to a person familiar with the deal. It's partly a test to see if adding English-language content will help the magazine grow its audience among Hispanic millennials, according to People en Español Publisher Monique Manso. "The goal would be to have this beco...

People en Español has spent the last 17 years covering Hispanic and general-interest subjects, almost always entirely in Spanish. It ran a bilingual issue in 2002, but hasn't returned to English since, according to the magazine. Now the June issue will break from tradition with a significant chunk of English-language content. It arrives as part of Chica, an insert with six pages of editorial content and six pages of ads from L'Oreal's Maybelline New York and Garnier brands. L'Oreal paid in the mid-six figures for the ads, according to a person familiar with the deal. It's partly a test to see if adding English-language content will help the magazine grow its audience among Hispanic millennials, according to People en Español Publisher Monique Manso. "The goal would be to have this beco...